Corporate Blogging: A New Marketing Communication Tool for Companies

Blogs are not just widely in use by individuals now but also corporate. Hence, there is a new term arose called the corporate blogging. Corporate blog are published and used by an organization to reach its organizational goals.

There are approximately 15 organizations that really using corporate blogging as their new marketing communication tool. They are:

1. Dell

2. Lenovo
3. Adobe

4. 37signals

5. BBC
6. Southwest Airlines
7. Sun microsystems
8. FreshBooks

9. Marriotts International
10. Seagate

11. General Motors

12. Quicken Loans

13. FiveRuns
14. Accenture
15. Amazon Web Service

Benefits of Corporate Blogging

Corporate blogging is actually a very useful communication tool if the organization manage to use it effectively.

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